Senior/ Marketing Manager, Lifecycle and CRM

Foster City, CA · Remotefull timeRemote

senior

$140k–$180k

H1B: no

Replit Senior Marketing Manager, Lifecycle and CRM at Replit responsible for owning customer communications across the full user journey. This founding lifecycle marketing hire manages omni-channel lifecycle marketing strategy and execution for both consumer and enterprise segments.

Responsibilities

Own omni-channel lifecycle marketing strategy and execution across email, push, and in-app messaging for both B2C and B2B audiences
Drive product-led onboarding, activation, and free-to-paid conversion programs for individual users
Build and operate the unified lifecycle platform and playbook that the Enterprise Marketing team's lifecycle executor operates within
Convert Replit's large base of individual users into qualified B2B opportunities through behavioral signals and workplace expansion triggers
Select, implement, and scale the marketing automation infrastructure, including segmentation frameworks and behavioral trigger architecture
Establish lifecycle attribution and reporting on engagement, retention, conversion, and LTV
Build a rigorous testing culture across messaging, creative, timing, segmentation, and journey design, leveraging AI tooling to scale experiment volume
Partner with our AI-driven marketing automation and analytics teams to scale personalization and integrate lifecycle signals across the marketing stack
Partner with Product, Data Science, and Engineering to define behavioral signals and implement technical solutions

Qualification

8+ years in lifecycle marketingExpert-level knowledge of emailObsessive focus on testingFull-Time Employee Benefits Include

Required

8+ years in lifecycle marketing, CRM, or growth marketing, with experience managing both B2C self-serve and B2B sales-led motions
Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle hire at a growth-stage company
Expert-level knowledge of email, push, and in-app messaging best practices, including deliverability, engagement optimization, and compliance (CAN-SPAM, GDPR, CCPA)
Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar)
Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging
Obsessive focus on testing; you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
Experience partnering with Product and Engineering to define requirements and implement technical solutions
Mobile app lifecycle marketing experience
SQL proficiency for querying product data and building audience segments without depending on engineering or analytics teams is strongly preferred and a meaningful differentiator for success in this role
Experience marketing to non-technical audiences, optimizing onboarding for PLG SaaS products, or working at high-growth tech companies is a plus
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include: