Manager, Demand Generation Marketing

Betterment HQ - New York Cityfull timeOn Site

mid

$120k–$150k

H1B: no

Betterment The Manager, Demand Generation Marketing at Betterment leads demand generation campaigns focused on paid media and audience targeting to drive qualified pipeline for the 401(k) sales organization. This role involves managing agency relationships and optimizing campaign performance across multiple digital channels.

Responsibilities

Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts for our 401(k) sales organization. This individual contributor will help plan, execute and optimize lead generation programs to drive qualified pipeline for Betterment’s 401(k) line of business, with a particular focus on paid media, campaign execution, audience targeting, ABM, and performance optimization.
This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is excited to work across channels, partner closely with cross-functional teams, and drive measurable business impact.
This role is based out of our NYC office. Below we ve reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.
New York City: $120,000-$150,000
This job may also be eligible for variable compensation in the form of a company incentive bonus.
A Day in the Life:
Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsorships to build pipeline for Betterment’s 401(k) sales organization
Manage agency relationships, media performance, and budget pacing across SEM, programmatic display, and paid social
Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions
Partner with RevOps on lead routing, scoring workflows, and marketing automation
Drive optimizations across lead, MQL, and pipeline metrics
Collaborate with business development, sales, creative, product, PR, compliance, etc.

Qualification

4+ years planningBackground in 401(k)Join a team built on these core valuesWe set audacious goalsWe set them for the company

Required

4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
4+ years planning, executing, and optimizing campaigns across paid media, digital advertising, and email nurture; ABM experience is preferred, including target account strategy and account-level reporting
Strong experience with marketing automation and CRM tools for lead generation and nurture (HubSpot and Salesforce experience is a huge plus)
Experience managing campaigns across multiple channels and stakeholders simultaneously, with strong project management and prioritization skills
2+ years working with agencies and vendors (SEM, programmatic display, paid social, etc.)
Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services
Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable marketing programs
Background in 401(k), fintech, or other regulated industries is a plus
Join a team built on these core values
Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission; to empower people to build wealth with confidence and ease.
We set audacious goals
We set them for the company, our customers, and ourselves, and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.