Marketing Program Manager at Cursor · LumiJobs · LumiJobs

Responsibilities

As a Marketing Program Manager you will own programs that help enterprise prospects and customers learn from Cursor, engage with our team, and deepen adoption.
You’ll run our virtual workshop motion end to end — from identifying the right topics and audiences to planning the calendar, coordinating speakers, hosting the live experience, and ensuring follow-up turns engagement into pipeline.
This is a high-agency operator role. You should be equally comfortable deciding what program to run next, writing the brief, keeping cross-functional partners aligned, troubleshooting live event operations, and making sure every lead gets routed and followed up correctly.
Success in this role is measured first by pipeline generation and influence, along with program quality, audience engagement, community health, and operational excellence. It also depends on how effectively these programs educate prospects and customers in ways that drive usage and adoption of new features.
Own the virtual workshop program end to end - define the strategy, build the calendar, develop themes and topics, coordinate speakers, manage production, host sessions, and run post-event follow-up
Develop compelling program ideas — identify the highest-leverage topics for enterprise buyers, admins, and practitioners by partnering with Sales, Product Marketing, Customer Success, Field, and Product
Run live operations flawlessly — manage registration flows, speaker prep, rehearsal, platform logistics, audience moderation, demos, timing, troubleshooting, and post-event assets
Drive lead management and follow-up — ensure attendee and engagement data are captured cleanly, segmented appropriately, routed quickly, and translated into thoughtful follow-up with the right teams
Measure what works and improve it — define success metrics across attendance, engagement, conversion, influenced pipeline, community participation, and program ROI; then use the data to refine the motion
Build the operating system behind the programs — create repeatable processes, templates, calendars, workflows, and reporting that let the function scale without losing quality
Operate with strong judgment under constraint — prioritize the highest-leverage programs, keep many moving parts on track, and maintain a high bar for execution
You may be a fit if

Marketing Program Manager

Responsibilities

Qualification

Required

Company

Cursor

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