Help Build the Next Iconic Financial Brand

Social is where brands earn relevance through culture, speed, creativity, and trust.

SoFi is looking for a Brand Director, Social Strategy to help lead the next era of our social brand presence — building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online. This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms.

This role is for someone who understands both internet culture and brand building. Someone who can present a strategic vision to senior leadership, then jump into the feed and execute. Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform.

We’re at a critical moment in growth. Our opportunity is massive across sports, creators, partnerships, live events, and social platforms and we need a leader who can help turn that momentum into awareness, consideration, and brand love.

You’ll lead a small, high-impact team responsible for:

Building social strategies that break through

Leveraging member data and social trends to drive social strategies

Developing content systems that scale across platforms

Driving engagement, conversation, and cultural relevance

Turning performance insights into smarter creative and sharper execution

Moving fast without sacrificing quality or taste

Brand Director, Social Strategy

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Sofi

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