Amplitude Content Marketing Lead at Amplitude to shape content strategy and lead the content team. Responsible for developing narratives, editorial direction, and creating content across channels while partnering with multiple departments.
Responsibilities
Amplitude is looking for a Content Lead to shape how we tell our story as we build the leading AI analytics platform. This is a player-coach opportunity where you’ll lead our content strategy and team while staying hands-on in the work, from developing high-impact narratives and editorial direction to writing, editing, and bringing ideas to life across channels. You’ll partner closely with Product Marketing, Brand, Demand Generation, Sales, Product, and company leaders to turn complex ideas about analytics, AI, and the future of digital products into content that people actually want to read, watch, and share. We’re looking for someone who can raise the creative bar, move quickly, and build a modern content engine that combines great storytelling with AI-native ways of working.
As a Content Lead, you will:
Set the content strategy and editorial direction across key channels and audiences, defining the stories, themes, formats, and points of view that strengthen Amplitude’s brand and support our business.
Lead and develop the content team as a player-coach, providing clear direction, feedback, and mentorship while staying hands-on with high-priority content and creative projects.
Create and elevate content yourself, including thought leadership, executive content, customer stories, campaign content, social, and other formats that bring Amplitude’s perspective to life.
Partner across the business with Product Marketing, Brand, Demand Generation, Sales, Product, and executives to turn customer insights, product innovation, and market trends into compelling stories that drive awareness and engagement.
Build a modern, scalable content engine, using AI and emerging tools to increase speed and creativity while maintaining a high bar for originality, accuracy, brand voice, and editorial quality.
You'll be a great addition to the team if you have:
You’re a strong editor and storyteller with a sharp point of view on what makes B2B content memorable, useful, and differentiated.
You’ve led or mentored content talent and know how to raise the quality of a team without becoming a bottleneck for the work.
You’re comfortable moving between strategy and execution. You can build the content plan in the morning and rewrite a headline or draft a CEO post in the afternoon.
You understand how to make complex technology, AI, analytics, or product concepts accessible and compelling for different audiences.
Qualification
Required
Strong editor and storyteller with a sharp point of view on B2B content
