Research Lead, Wirecutter at Thenewyorktimes · LumiJobs

Responsibilities

We are looking for a Research Lead with experience ensuring that shopping-centric insights are at the heart of product development. You will lead a variety of end-to-end research projects that inform Wirecutter's strategy. Your projects will focus on helping connect our visitors to Wirecutter across the full shopping experience. Your research will inform audience strategy, content prioritization, and the Wirecutter Store, amongst other areas. You will be an important partner with Design, Product, Engineering, Marketing, Data, Editorial, guiding decision-making and informing the teams' strategies.
We at The New York Times seek the truth and help people understand the world. This mission is rooted in our belief that great journalism has the power to make each reader's life richer and more fulfilling, and all of society stronger and more just.
The mission of the New York Times Audience Insights team is to help The Times grow by understanding our audience. The Audience Insights team is a team of researchers that employ tools, methods and approaches across a wide variety of research domains, including product, human-centered design, innovation, market and UX research, and we draw from principles in the social sciences (Psychology, Anthropology, Sociology and Behavioral Economics). We believe that the best work is achieved when we support healthy work-life balance. We support people in managing their workload and encourage team members to take all of their personal and vacation time each year.
Lead research through a human-centered design approach to identify opportunity areas, alongside Product, Design, and Editorial teams
Test prototypes, create surveys, and run alpha and beta programs
Evaluate impact on trust and relationships with Wirecutter
Complement research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of our users.
Be a resource and partner to researchers across Marketing, Cooking, News Product, The Athletic and Games to identify opportunities to collaborate and avoid duplicative product work.
Manage external research vendors to support moderation, fieldwork, and analysis, ensuring high-quality and efficient project execution.
Contribute to the collaborative culture of Audience Insights and Wirecutter; help The New York Times understand, and build empathy for, our audiences.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Research Lead, Wirecutter

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Thenewyorktimes

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