Responsibilities

The Digital Strategy Director is responsible for conceiving, developing, managing, and executing Vera’s digital engagement and digital advocacy strategy, and managing content across digital channels, from Vera’s website to social media platforms and email. The Digital Strategy Director supervises a team that uses Vera’s digital presence to advance Vera’s mission and goals, by planning and executing campaigns to grow Vera’s audience strategically, distributing our message efficiently, measuring and tracking the impact of communications efforts, and deploying best-in-class techniques and tactics. They develop and manage Vera’s in-house digital capacity, including social media management and content creation, digital marketing, web design and development, and digital content planning and production.
Digital Advocacy Campaign Planning and Strategy
Conceive, design, and implement integrated multi-channel digital advocacy campaigns across web, social media, paid media, email, and SMS
Develop and implement Vera’s strategy for public engagement through digital tactics, channels, and tools, to support Vera’s broader public engagement and communications goals, including development and measurement of benchmarks, objectives, and key results
Lead planning and strategy for digital campaigns and content, including, but not limited to: coordinating team resources, interfacing with program teams, and engaging with external partners to advance Vera’s programmatic objectives
Effectively coordinate digital campaign strategy and execution within the Communications department and with the Advocacy & Partnerships and Vera Action teams
Translate Vera’s work into compelling, accessible digital content and advocacy actions
Track KPIs, analyze campaign performance, and manage digital dashboards to optimize real-time engagement
Social Media and Rapid Response
Oversee Vera’s social media strategy, tools, and processes for effective engagement through social media, and development of KPIs
Create, maintain, and expand messaging to reach and engage target audiences
Coordinate breaking news and rapid response for digital channels

Director, Digital Strategy, Communications at Verainstituteofjustice · LumiJobs

Director, Digital Strategy, Communications

Responsibilities

Benefits

Company

Verainstituteofjustice

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