Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out.

Own the call on where paid creates incremental value for Netlify. Design the tests, prove which channels and audiences drive growth our organic funnel wouldn't have delivered anyway, and decide where to scale, where to hold, and where not to spend at all.

Manage the agency relationship(s) supporting paid/performance work by setting the brief, holding the agency accountable to targets, and deciding what to bring in-house as the function matures.

Own budget planning, pacing, and ROI reporting for all paid spend, and make the case for where to double down or pull back.

Partner with Marketing Operations to get attribution and UTM tracking right before scaling spend, so every dollar is measurable.

Define target audiences and channel mix aligned to Netlify's ICP; partner with Product Marketing on messaging inputs for paid creative.

Build the measurement framework for CAC, signup/pipeline contribution, and payback by channel.

Partner with Lifecycle and Campaigns to make sure paid-acquired users flow into the right onboarding and activation journeys, not just land and drop off.

As the program proves out, build the roadmap and case for a fully staffed paid/performance team.

What You'll Bring

6+ years in demand generation or performance marketing, with direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment

Hands-on experience running paid search, paid social, and retargeting programs yourself - not just briefing agencies or reviewing their reports

Senior Demand Generation Marketing Manager

Responsibilities

Qualification

Required

Benefits

Company

Netlify

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