Own governance, documentation, and operational health for core marketing systems, including Marketo and adjacent GTM tools.

Identify and reduce technical debt across marketing-owned systems, integrations, workflows, field/process governance, and recurring operational processes.

Build and manage a Marketing Ops systems and automation roadmap focused on improving speed, quality, consistency, and team capacity.

Establish clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management.

Partner across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to clarify ownership, requirements, and handoffs for shared GTM workflows, including enrichment, routing, lifecycle processes, data quality, and CRM handoffs.

Triage systems and workflow issues, identify root causes, and coordinate resolution with the right owners.

Identify high-friction manual workflows that can be simplified, automated, or AI-assisted, and translate those opportunities into clear requirements, owners, dependencies, risks, and success measures.

Create and maintain enablement materials and documentation that help marketers, sales partners, and internal operators understand how to use systems, follow key workflows, and submit requests correctly.

Support adoption of AI-assisted workflows across Marketing Ops, with a focus on measurable improvements in manual effort, cycle time, QA, documentation, or operational consistency.

Required Experience/Skills

7+ years of experience in Marketing Operations, Marketing Systems, Revenue Operations, GTM Operations, or a related function, preferably in B2B SaaS or a complex enterprise GTM environment.

Deep hands-on experience with Marketo or a comparable marketing automation platform, including governance, admin standards, program architecture, troubleshooting, and scalable process design.

Senior Manager, Marketing Operations — Systems and Automation

Responsibilities

Qualification

Required

Benefits

Company

Diligentcorporation

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