B2C Acquisition Marketing Manager

Required

• 6+ years experience in paid media for a data driven, high-growth brand. Fintech and Direct-To-Consumer category experience a plus
• Hands-on ownership of multiple paid acquisition channels, with the range to move between search, partnerships, and mobile rather than specializing in one
• SEM experience, including campaign strategy, keyword management, and performance optimization
• Mobile app marketing experience, including hands-on ASO — you've owned app store listings, run keyword and creative testing, and can point to measurable gains — and paid app-install campaigns such as Apple Search Ads
• Track record of optimizing toward bottom-funnel business outcomes (funded accounts) rather than top-of-funnel volume metrics alone
• Previously led seven figure paid media budgets
• Experience developing, negotiating and executing paid media buys
• Collaborative team player who excels at building relationships, and has a desire to improve and build on existing processes
• Keen business sense and an ability to critically assess all facets of a media plan
• Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment