Buildout Content Marketing Manager at Buildout responsible for developing and executing content strategy across the CRE buyer journey. Creates diverse content formats leveraging AI and creative tools.
Responsibilities
We’re looking for a Content Marketing Manager who can turn complex ideas into content people actually want to read, watch, share, and act on.
This is not a traditional content production role. You’ll help shape our content strategy and bring it to life across the CRE buyer journey - from the big ideas that establish our point of view to the practical content that helps prospects understand our product and customers make better decisions.
You’ll bring both strong writing skills and creative instincts to the role. Great content isn't always written content. You’ll determine the right format and creative treatment for an idea - whether that’s an article, LinkedIn post, customer story, carousel, infographic, short-form video, webinar, interactive experience, or something we haven’t tried yet. You should be comfortable creating simple visual assets yourself and partnering with designers or other creative resources when an idea calls for deeper production.
AI will be a meaningful part of how you work. You’ll use AI to research faster, develop ideas, create and repurpose assets, personalize content, and increase your output - while bringing the judgment, voice, creativity, and perspective that AI cannot provide on its own.
You’ll work closely with product marketing, demand generation, sales, subject-matter experts, and leadership to turn what we know into content that builds awareness, earns trust, and contributes to the pipeline.
Build and Execute a Content Strategy
Help develop and execute a content strategy aligned to company priorities, ICPs, product launches, and revenue goals.
Identify high-value topics and perspectives, turning customer insights, product knowledge, market trends, and internal expertise into differentiated content.
Manage the editorial roadmap across channels, audiences, and stages of the buyer journey.
Write and edit content across formats including thought leadership, articles, customer stories, email, social, webinars, sales enablement, and website content.
Think Creatively About Format
Start with the idea, audience, and desired outcome - not a predetermined content format.
