Qualification

Experience & Skills7-10+ years in RetentionDeepBackground in healthAlpha Lion is a fast-growingApplication ProcessApplyScreenCultural + Behavioral

You think like a business owner — you prioritize based on incremental revenue and LTV impact, not just channel-level metrics.
You combine consumer psychology with hard behavioral data to find opportunities others miss.
You're proactive — you bring solutions to the table before they become fire drills.
You're comfortable being hands-on while simultaneously building the team and systems needed to scale.
You build strong cross-functional relationships — Brand, Growth, Product, CX, Data all trust you and work well with you.
Experience & Skills:
7-10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce, including several years in a senior or leadership capacity.
Proven track record managing a subscription book of 25,000+ active subscribers, or a clear, defensible reason your trajectory doesn't fit that exact benchmark (e.g., took a brand from 0 to meaningful scale, or ran retention for a high-LTV/lower-volume premium brand).
Demonstrable retention impact — a specific, defensible track record of moving NRR, gross churn, or LTV by meaningful points, and generating $25M+ in retention-driven revenue.
Deep, hands-on expertise across the modern retention stack: Klaviyo (email), Attentive or equivalent (SMS), Recharge/Skio/Stay or equivalent (subscription), Shopify, and the data infrastructure that connects them.

Background in health, wellness, supplements, beauty, or premium lifestyle DTC.
Track record designing and executing loyalty programs at scale.
Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive advantage in our category.
This role offers the opportunity to work on high-impact initiatives, learn rapidly, and grow alongside a company that values ownership, curiosity, and results. If you’re excited by optimization, experimentation, and building systems that scale, Alpha Lion is a place where your work will matter.
Application Process
Apply: Submit your resume + a brief note explaining why you’d crush it in this role.
Screen: TA team reviews for skills and cultural alignment.
Cultural + Behavioral: In this step, you will take a personality assessment to see how you will perform in the role, then review it on a call with a cultural specialist here.

Director of Retention at Alphalion · LumiJobs

Director of Retention