Responsibilities

Harvey's users are among the most sophisticated professionals - from managing partners and practice leaders at global law firms to GCs and legal operations executives in-house, and tax and finance leaders adopting AI across their organizations.
These professionals are navigating a fundamental shift in how their work gets done. Reaching them starts with deeply understanding the realities of that work: the problems worth solving, the outcomes that matter, and the questions and skepticism that come with adopting AI. Our best campaigns turn that understanding into ideas and experiences that are useful, credible, and relevant to where each audience is on that journey.
The Senior Integrated Campaigns Manager will build the function responsible for doing exactly that.
You'll drive Harvey's global integrated campaign from strategy to execution: defining our priority audiences, sharpening how we position Harvey, and designing coordinated programs that build awareness, deepen engagement, and drive growth. This is a strategic and high impact role with meaningful influence across the company.
Set Harvey's global integrated campaign strategy. Define the audiences, segments, narratives, and campaign architecture that build relevance with our audiences and drive awareness, engagement, pipeline, and revenue.
Turn audience insight into differentiated positioning. Develop messaging rooted in primary research, customer insight, competitive intelligence, and demonstrated use cases. Build claims on evidence and create narratives sophisticated audiences find credible.
Translate company priorities into market-facing programs. Partner with Product, Sales, and business leaders to develop marketing strategies around Harvey's most important growth initiatives, connecting what matters to the business with what matters to our audiences.
Orchestrate the full marketing system. Bring together digital, social, communications and analyst relations, alliances, events, field marketing, and other channels into cohesive global campaigns, spanning major launches, category-building moments, and always-on programs.
Analytics and optimization. Track and report key campaign goals, performance metrics, and operating cadence that connect campaign investment to audience and business outcomes.
Raise the creative and strategic bar. Establish what great campaign thinking looks like at Harvey, from the quality of the insight and sharpness of the message to the craft of the execution and rigor of the measurement.
Build an AI-native campaign engine. Apply AI across audience research and modeling, creative development, experimentation, personalization, localization, and performance analysis. Develop repeatable approaches that raise the capabilities of the broader marketing organization.
5+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS.

Senior Integrated Campaigns Manager at Harvey · LumiJobs

Senior Integrated Campaigns Manager

Responsibilities

Company

Harvey

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