BranchLab is looking for a Healthcare Audience Strategist to help design smarter, more effective healthcare audiences using a cutting edge AI approach to modeling.

Today, many of our audiences begin with customer-defined clinical criteria — diagnosis codes, treatments, procedures and other claims-based signals — often aligned to existing measurement methodologies. Our Platform Operations team translates these requirements into executable audience definitions and identifies opportunities to improve them.

We are looking for someone who can take this capability further.

This role will combine healthcare data expertise, audience strategy and customer consultation to help determine not simply whether an audience definition is technically correct, but whether it is the best way to identify the patient population a customer is trying to reach.

Review healthcare audience definitions and identify opportunities to improve real world outcomes and ROI.

Evaluate diagnosis, procedure, treatment, pharmacy and other healthcare signals used to identify audience populations.

Understand the clinical and treatment journey behind an audience rather than evaluating individual codes in isolation.

Identify overly restrictive, duplicative or potentially irrelevant criteria within customer-provided audience definitions.

Recommend alternative audience strategies when a traditional claims-based definition may not be sufficient.

Partner with Data Science and AI Engineering to develop more sophisticated approaches using additional data sources or predictive methodologies.

Help customers understand the tradeoffs between measurement-aligned definitions, clinically expanded definitions and more predictive audience strategies.

Create clear, evidence-based recommendations that Customer Success teams can confidently communicate to customers.

Healthcare Audience Strategist

Responsibilities

Qualification

Required

Benefits

Company

BranchLab

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