AbbVie Marketing Manager I/II at AbbVie supporting Gastroenterology Consumer Marketing for SKYRIZI brand. Develop and execute consumer marketing strategies across omnichannel ecosystem.
Responsibilities
Why This Role / Why This Team:
This is an opportunity to join a collaborative, fast-moving portfolio team supporting an important and evolving brand in a highly competitive space. You’ll gain exposure to the unique dynamics of planning with both portfolio-level objectives and individual brand priorities in mind. In this role, you’ll also build depth across a broad range of consumer marketing work, including strategy, creative development, digital execution, research, campaign measurement, media, and agency partnership management. It is well-suited for someone who wants to be highly involved in the work, develop strong end-to-end marketing experience, and contribute to a team where ownership, ideas, and results matter. If you enjoy variety, learning quickly, and seeing the direct impact of your work, this role offers a strong foundation in consumer marketing while contributing to something exciting and meaningful.
Support the development and execution of consumer marketing plans aligned to brand and business objectives.
Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications.
Partner with internal and external stakeholders to execute integrated marketing initiatives in a timely, compliant, and high-quality manner.
Apply market trends, consumer insights, and data-driven analysis to inform and refine marketing strategy.
Support media strategy and performance-driven optimization, contributing to specific elements of the media approach and ongoing optimization efforts.
Support research efforts such as market surveys, focus groups, and consumer interviews to strengthen brand positioning and differentiation.
Manage projects from planning through execution, ensuring deliverables meet deadlines and regulatory/compliance requirements.
Support the development of campaign measurement frameworks and evaluate performance against brand objectives and ROI.
Assist in managing agency relationships, including scope, direction, and day-to-day coordination.
Track and manage the consumer marketing budget in collaboration with the team.
Qualification
Strong communicationDTC mass media experienceCRM experience
Required
Bachelor’s degree in marketing or a related field, or equivalent experience.
4–6+ years of relevant marketing experience.
Experience in pharmaceutical or CPG marketing.
Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
Experience in core marketing capabilities such as creative development, positioning, segmentation, value proposition development, and investment optimization.
Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.
Strong analytical and conceptual thinking skills.
Self-starter with strong attention to detail, execution, and follow-through.
Ability to influence and lead without direct authority.
Preferred
Prior pharmaceutical marketing experience.
Experience across commercial functions such as brand, sales, or managed healthcare.
Experience managing multiple external agencies, including advertising, digital, database, and CRM partners.
DTC mass media experience, including TV, print, and digital.
CRM experience, including direct mail and email.
Familiarity with social media platforms and their application in brand marketing.
Experience working in a highly matrixed organization.
Ability to influence senior management and drive alignment across stakeholders.
