Director of Demand Generation

New Yorkfull timeOn Site

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senior

$180k–$235k

H1B: no

Further AI Director of Demand Generation responsible for building and executing demand generation strategy to drive pipeline and revenue. Hands-on role managing paid social campaigns, ABM programs, and third-party marketing initiatives.

Responsibilities

Set the Demand Strategy, Then Execute It
Build FurtherAI's demand generation strategy and quarterly plan, tied directly to the pipeline and revenue targets you set with Marketing and Sales leadership.
Run the programs yourself: you'll be in the ad platforms, the marketing automation tools, the CRM, and the creative briefs every week.
Own a pipeline number, not an MQL goal. Your success is measured by demos held, Sales-Accepted Opportunities, and pipeline created.
Own Paid Social and Third-Party Programs
Plan, launch, and optimize paid social campaigns (LinkedIn and Paid Search first, expanding to other channels as they prove out), including audience targeting, budget, bidding, and creative testing.
Continuously test ad creative and formats (static, video, carousel, thought leadership, document ads) across mediums to learn what converts best to demos and opportunities, then scale the winners.
Build and run ABM programs targeting priority insurance accounts, coordinating campaigns, nurtures, direct mail, and SDR outreach to engage the full buying committee.
Run third-party programs such as content syndication, sponsored webinars, industry publications, review sites, and intent data partners.
Hold every channel and vendor accountable to pipeline and cost per opportunity, not lead volume, and shift budget toward what works.
Turn Website Traffic Into Demos
Own website conversion end-to-end: landing pages, demo request flows, forms, CTAs, and offers.

Qualification

You've owned a pipeline targetYou're a builder and a doerYou're strong with funnel dataBackground in insurtech or fintechFully coveredCompetitive compensation

Required

7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
You've owned a pipeline target, not just an MQL goal, and can show the numbers: opportunities created, conversion rates improved, pipeline generated.
You're a builder and a doer. You've written the strategy and then run the campaigns yourself, with support of the broader marketing team.
You've improved website conversion and built nurture programs that measurably increased demos and opportunities.
You're strong with funnel data: you can build the reports, find the leak, and fix it. You're fluent in Salesforce, HubSpot or Marketo, and attribution and intent tools such as 6sense or Demandbase.
You've worked at a startup or high-growth company and know how to do a lot with limited resources.
You lead with data but aren't paralyzed without it. You make good bets on limited information and iterate fast.
You want to build and lead a team as the function grows.

Preferred

Experience marketing to insurance or other regulated industries
Background in insurtech or fintech
Experience as an early or first demand generation hire at a venture-backed startup (YC, a16z, or similar)
Apply now to help build a generational company alongside a world-class team, backed by top investors and founders.
You can look forward to the following benefits:
Fully covered, best-in-class health, dental, and vision benefits
Competitive compensation, meaningful stock options, company 401(k)
Outstanding in-office culture in the heart of New York City

Benefits

Dental
Vision
401(k)
PTO
Equity/RSU

Company

Further AI

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Source: ashby

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