Own strategy, budget, execution, and reporting for paid across search, paid social, and video and display, running it as one connected program across the full funnel.

Build and run a continuous experimentation program across audiences, creative, landing pages, and offers.

Lead agency and vendor partners to execute and scale the program.

Partner with our Data team on attribution and measurement to connect paid spend to real outcomes.

Partner across Marketing and Web on messaging and the post-click experience.

Set performance targets and expand the program into new regions and languages, including EMEA and APAC.

Support account-based and demand generation programs in close partnership with the Sales and RevOps teams.

Use AI in your daily workflow to move faster across keyword, creative, analysis, and reporting work, with a point of view on where AI is changing paid marketing.

WHAT YOU'LL BRING

5+ years of hands-on B2B digital and performance marketing, owning paid search, paid social, and video or display with real budget responsibility.

A full funnel operator comfortable across both self-serve growth and sales-assisted demand. You have owned awareness and demand creation, not only bottom funnel capture, and can show how top of funnel and account-based work pay off downstream.

You design and read clean tests across audiences, creative, and landing pages, and you know what to do with an inconclusive result.

Performance Marketing Manager

Responsibilities

Qualification

Required

Company

Mural

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