Klaviyo Senior Product Marketing Manager at Klaviyo owns Go-to-Market Excellence programs to drive product adoption and revenue. The role partners cross-functionally to build scalable sales plays and enablement strategies.
Responsibilities
Own the end-to-end seller experience including messaging, assets, and product knowledge
Build and maintain scalable sales plays and GTM programs with Sales, Marketing, and PMM leadership
Partner with Customer Success to develop adoption, cross-sell, and expansion motions
Define strategy and cadence for product and messaging enablement across Sales, CS, and Support
Extend messaging and enablement to agency, technology, and ecosystem partners
Work with Platform and product PMMs to translate launches into field-ready narratives and assets
Gather field and customer insights to influence product roadmap
Qualification
Experience building enablement forStrong analytical mindsetSelf-starter with an owner mindsetLove and thrive in a fast-pacedEducation and Experience
Required
5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing, with experience supporting complex, multi-stakeholder sales cycles.
Proven track record of building sales plays, programs, and enablement that measurably improved field performance.
Experience working directly with sales and customer success teams, and credibility with sellers and CSMs.
Experience building enablement for, or marketing through, channel or ecosystem partners is a plus.
Marketing technology and/or e-commerce experience is a plus.
Strong analytical mindset: able to translate pipeline, revenue, adoption, and usage data into practical strategy.
Clear communicator who simplifies complex products into business value.
Influential cross-functional partner who can drive alignment without formal authority.
Strong program management and organizational skills, with the ability to prioritize across many stakeholders and concurrent workstreams.
Self-starter with an owner mindset, accountable for business results and not only deliverables.
Love and thrive in a fast-paced, dynamic environment.
