Applovin Social Media Manager, Growth Marketing at AppLovin manages social accounts to drive advertiser engagement and growth. This role creates and experiments with content formats leveraging AI tools and data insights.
Responsibilities
AppLovin is one of the largest and fastest-growing ad platforms in the world. Brands of all sizes use AppLovin to grow their businesses - from small ecommerce brands rapidly growing by tens of millions in revenue annually, to large companies that do billions in revenue. Most consumer brands just haven't discovered AppLovin yet, or don't understand how it can transform their business. Your job is to drive advertisers to AppLovin through our social accounts.
Most B2B social content falls flat. Videos don’t get watched. Threads get scrolled past. We want a storyteller with taste and a point of view. AI tools are leveraged to move faster, but the ideas, the calls, and the craft are yours. You experiment, kill what does not work, and double down on what does, regardless of format.
Run our social accounts. Own X, LinkedIn, YouTube, and Instagram day to day - what goes out, when, and why.
Figure out what content lands and ship it. Charts, threads, videos, webinars, livestreams, whatever wins. Pull from our first-party advertiser data, customer voices, new product features, and the broader market.
Engage, don’t just broadcast. Jump into the conversations where brands and builders already are. The accounts should feel alive, not scheduled.
Ship fresh content weekly. Measure performance and home in on what lands and stop doing what doesn’t.
Find ways to amplify content such as partnering with influencers and brands.
Qualification
You can build from scratch on your own(BONUS)Other Types of PayHealth InsuranceRetirement BenefitsPaid Time OffPaid HolidaysPaid Sick LeaveMethod of ApplicationExperience building sites
Required
You have built something that went viral. A tweet that broke 10M views, a podcast that hit, a video that broke 1M, a Substack that scaled past 10k subs. You are a storyteller first.
You can build from scratch on your own, and you also know how to partner with designers and video teams when something deserves a bigger swing.
You are extremely online and obsessed with what builders are shipping right now. AI agents, indie tools, viral consumer apps, breakout DTC brands. You know who is making them, why they are working, and why their posts are blowing up.
(BONUS): You are fluent in Claude Code and agentic AI tools. You build things with them — sites, tools, workflows, content. Not just chat with them.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Preferred
Fluency in Claude Code and agentic AI tools
Experience building sites, tools, workflows, or content with AI tools
