Bjakcareer Growth Marketing Manager responsible for social media strategy, community management, and paid digital marketing to grow and engage audiences. Drive user acquisition through organic and paid channels.
Responsibilities
To own to own social media strategy and execution, community management, and paid digital marketing
Own social media strategy, content publishing and growth across X, LinkedIn, Instagram, TikTok, YouTube and other relevant platforms
Create and manage social content strategy, UGC campaigns and creator partnerships
Build and engage communities across Reddit, Hacker News, Discord and relevant AI and technology forums
Own paid advertising across Meta, Google, TikTok, X and other digital platforms, including budgets, targeting and optimisation
Execute digital campaigns for product launches, audience growth and user acquisition
Track and optimise engagement, conversion, acquisition costs and campaign ROI
Qualification
5+ years of experience in digitalExperience with UGCStrong analytical skills
Required
5+ years of experience in digital, social media, performance or growth marketing, preferably in consumer technology sector
Proven track record growing social audiences and driving measurable engagement
Hands-on experience managing paid advertising campaigns across major platforms
Strong understanding of social algorithms, online communities and content distribution
Experience with UGC, influencer marketing and creator partnerships
Strong analytical skills, creativity and ability to execute independently
Preferred
Experience marketing consumer mobile applications or AI products
Experience growing social channels or communities from zero
Experience running digital campaigns across international markets