Growth Marketing Strategy & Planning Manager at Fivetran · LumiJobs

Responsibilities

The Growth Marketing Strategy and Planning Manager sits at the intersection of B2B marketing strategy and performance analytics. You sit within GTM Strategy & Planning and act as the right hand to the VP of Growth - helping the team decide where to spend their next dollar, setting marketing-level targets in partnership with Finance, and making recommendations of how to maximize the revenue yield from demand.
The marketing team you’ll be supporting owns the digital/technical marketing channels that are heavily reliant on data-driven decisions and insights. The team’s outcomes support both the sales-led business and our PLG motion, and we make decisions around lead routing between the two businesses so that we maximize revenue yield.
This is a high visibility role with direct exposure to marketing leadership. We're looking for someone who brings structure to ambiguity, has the business judgment to challenge assumptions, and can move fast without sacrificing rigor. You translate performance data into investment decisions and defend those decisions to senior stakeholders.
This is a full-time position based out of our Oakland, Denver, Austin, or New York City offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including one to two days in the office each week to connect and build as a team.
Target Setting and Impact Measurement
Own annual and quarterly target setting for the Growth marketing organization, including channel-level targets and budget allocation driven by a documented planning model
Support annual budgeting and in-quarter re-planning with recommendations on investment levels and channel mix
Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
Develop segment and region level views of marketing performance to support resource allocation decisions
Design and maintain models to quantify the impact of marketing programs across the buyer journey
Conduct ad hoc deep dives to diagnose pipeline trends, marketing channel performance, or funnel conversion issues and proactively surface recommendations
Executive reporting & Cross-functional Alignment

Growth Marketing Strategy & Planning Manager

Responsibilities

Benefits

Company

Fivetran

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