Propel Senior Ad Operations Specialist at Propel manages the booking, building, launching, and delivery of Marketplace ad campaigns. The role involves coordinating with multiple teams to ensure campaigns go live on time and deliver impact.
Responsibilities
We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.
We’re looking for a Senior Ad Operations Specialist to own how Marketplace campaigns are booked, built, launched, and delivered. That includes owning campaigns in one of our business verticals, seasonal campaigns for partners, and self-serve campaigns we’re starting to launch. You’ll report to our Ad Ops Manager and work closely with Customer Success, Business Development, Growth and Merchandising, Product, Engineering, and Marketing.
What makes this role different
You’ll own campaigns from the moment inventory is booked to the day the budget fully delivers. The campaigns vary a lot. One is a partner launch in your vertical, another is a push to millions of users, another is a seasonal collection page you build from a Figma spec. The goal is the same each time: get it live on time and make sure it delivers. Most weeks center on your vertical and self-serve campaigns. During seasonal build windows, more of your time goes to seasonal campaigns.
Own the inventory booking tool our teams use to book placements. Field requests outside the self-serve flow, flag utilization gaps, and add new campaign levers as they launch.
Build campaigns in our internal CMS and Braze, whether they’re partner campaigns in your vertical, self-serve, or seasonal. That includes collection pages and entry points from design specs, and A/B test setup.
Get campaigns live. Clean QA copy, links, tags and budgets, and for seasonal campaigns, run the timeline across Customer Success, Product, Engineering, and Marketing.
Make sure campaigns are delivering impact. Monitor pacing, flag risk early to CSMs and BD, and work with Insights on tests and budget shifts.
Make the next campaign easier to ship. Run post-campaign reviews, keep documentation current, and use our AI tools to ship fixes to the booking tool and calendar.
Qualification
3+ years of experience in operationsBrings hustle and enthusiasmClearDetail-oriented and organizedComfortable in Google Sheets and HTMLExperience with A/B testing is a plusExperience at a startup or in a lean
Required
3+ years of experience in operations, such as program management, project management, business operations or marketplace operations. Our tools and platform work differently from most ad platforms, so strong operations experience matters more
Brings hustle and enthusiasm, and cares about getting details right
Actively uses AI tools in your daily work and is comfortable with vibe coding fixes
Experience learning new tools fast and teaching others
A record of owning projects end to end with little supervision, and of bringing problems to your team with a proposed fix
Clear, timely and proactive communication with technical and non-technical partners, and the ability to run a cross-functional timeline and keep partners on track
Detail-oriented and organized, with a knack for catching small errors before they become problems
Skilled at prioritizing across multiple campaigns and stakeholders in a fast-paced environment
Comfortable in Google Sheets and HTML, and able to pick up new patterns from examples
Experience with A/B testing is a plus
Experience at a startup or in a lean, cross-functional environment
