Senior Media Strategist

Required

• Minimum of five years’ experience (agency preferred) or equivalent, with demonstrated experience mentoring or coaching junior team members
• Vast experience in broad media planning/channels, digital and otherwise, and national campaign management
• Data-driven mindset, with the ability to synthesize large volumes of information into clear insights and recommendations
• Strong decision-making, organization, time-management, planning, and problem-solving skills
• Equal parts big thinker and big doer
• Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans
• Solid grasp of how paid media channels work together to create a cohesive, personalized marketing program for the customer (not just knowledge of one channel)
• Ability to manage multiple campaigns in a fast-paced environment
• Ability to plan, negotiate, and purchase print, OOH, and small-scale broadcast as needed
• Excellent communication skills, including experience delegating to and coaching junior team members
• Willingness to earn or current certification in the following: Google Ads, Meta Blueprint, Microsoft Ads
• Equivalent level expertise or certification in Google Analytics (GA4)