Develop the Portfolio Narrative

Define and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes.

Develop a clear and compelling "better together" story that explains the role, value, and interaction of products across the portfolio.

Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem, including industrial data, domain expertise, business processes, and digital transformation initiatives.

Establish clear, approved messaging and positioning for Intelligence Center X and its core components.

Define how each product contributes to the overall portfolio while ensuring messaging remains accurate, credible, and aligned with current capabilities.

Build Messaging Architecture and Market Positioning

Create and maintain a scalable messaging framework that enables product teams to preserve differentiated product narratives while aligning to a common portfolio strategy.

Develop positioning, value propositions, and narrative structures that resonate with executive, technical, developer, IT, engineering, operations, AI, data, and business audiences.

Translate sophisticated AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits and market differentiation.

Ensure consistency of messaging across products, campaigns, customer-facing content, analyst interactions, and executive communications.

Drive Cross-Functional Go-to-Market Alignment

Product Marketing Lead - ICX

Responsibilities

Qualification

Required

Benefits

Company

Mendix

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