Social Media Manager

New York, NY · Remotefull timeRemote

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mid

H1B: no

Halobraid Social Media Manager at HaloBraid responsible for creating and managing organic social media content and community engagement. This role involves shooting and editing short-form videos and tracking social performance across platforms like TikTok and Instagram.

Responsibilities

Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically.
Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch.
Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments.
Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening.
Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth.
Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team.

Qualification

2–3 years of experience in social mediaLoves social mediaDeep fluency in TikTokStrong short-form video instinctsHands-on content creation experiencePassion for beautyIndependentWork experience at a beautyExperience with CapCutLow egoPassionate and community drive

Required

2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
Experience creating or growing your own or brand TikTok, Instagram, YouTube, or other platform from scratch.
Loves social media, is chronically online and enjoys keeping up with trends.
Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
Strong short-form video instincts. You understand hooks, pacing, captions, trends, sounds, memes, and what makes people share.
Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting.
Comfortable being on camera and helping others feel comfortable on camera too.
Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community.
Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native.
Independent, organized, proactive, and excited to work in a fast-paced startup environment.

Preferred

Work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand.
Experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools.
Low ego, adaptable, and collaborative spirit
Excited to learn in a fast-paced environment
Passionate and community drive

Benefits

Dental
Vision
PTO
Equity/RSU
Flexible Work

Company

Halobraid

View company page

Source: ashby

Active within the past hour

Remote-friendly

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