Agiloft Demand Generation and Account-Based Marketing Manager at Agiloft drives qualified pipeline through integrated demand generation and ABM strategies. This role owns campaign strategy and execution across multiple engagement motions.
Responsibilities
Generate qualified pipeline within priority markets, segments, and accounts
Translate growth priorities into targeted programs
Own campaign strategy and execution across 1:1, 1:few, and 1:many motions
Use market intelligence, customer insights, intent signals, performance data, and sales input to determine engagement
Orchestrate campaigns across digital, email, events, content, social, partners, sales plays, and other channels