Own and execute account-based marketing programs for priority public sector account pods

Partner with GTM stakeholders to build account based marketing plans

Plan and run integrated ABM campaigns across prioritized marketing channels

Represent Virtualitics at government/defense-focused events

Maintain shared view of account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement

Report program performance to GTM stakeholders

Develop tailored content and enablement assets

Work with Marketing Director to prioritize account coverage and adjust program investment

Account Based Marketing Manager

Responsibilities