Social Media Lead at General Robotics · LumiJobs

Responsibilities

You’ll own how General Robotics shows up online. Social is where our category gets defined, where investors and enterprise buyers meet us, where researchers decide whether our work is credible, and where the next great engineer decides to apply. You’ll set the strategy and run the channels day to day, writing and creating the content that tells our story.
This hands-on lead role sits within the marketing team where you will collaborate across the company with engineering, research, sales, and our executives; turning what we’re building into posts people stop scrolling for, share, and act on.
Channel strategy and voice. Own X, LinkedIn, and YouTube, and decide where we go next. Build natively for each platform instead of cross-posting. Keep our voice confident, approachable, and honest about where the technology really stands.
Always-on content engine. Plan and run the calendar around research releases, product milestones, customer deployments, hiring, and events. Create short-form video, carousels, diagrams, benchmark charts, and threads that make complex robotics simple.
Community and real-time engagement. Be present in the conversation around physical AI and robotics. Engage with researchers, builders, press, and partners. Monitor sentiment, spot opportunities early, and respond fast and well when something breaks.
Video content creation. Craft compelling demo videos that synthesizes the complex into easy to understand stories. You’ll own production of videos end to end - narrative arc, storyboard, shooting, and editing, starting from a real understanding of what engineering and research have built.
Founders’ voice. Build the program that helps elevate the voice of our co-founders around key moments, expanding their reach across the influencers community and deepen engagement across our target audiences.
Social media agency management. Manage our external social and creative agency partners, from briefs and scope to budgets, quality control, and performance reviews, so their work stays on-voice and on-strategy.
Measurement and growth. Define what good looks like, from reach and engagement to follower quality, share of voice, site traffic, and pipeline influence. Report on it, run experiments, and double down on what works.
What Success Looks Like
First 30 days: You know our technology, audiences, and story. You’ve audited our channels and are actively posting.
First 60 days: A documented social strategy, a consistent publishing rhythm, an executive posting program underway, and a reporting dashboard leadership actually uses.

Social Media Lead

Responsibilities

Benefits

Company

General Robotics

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