Marketing Manager

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 4–6+ years of experience in direct-to-consumer lead generation or B2C marketing, with a demonstrated focus on performance analysis and multi-channel campaign execution
• Experience in digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio)
• Highly analytical and structured thinker — able to dive into the data, find what matters, simplify it, and communicate concise recommendations to senior stakeholders
• Experience managing a heavy project load in a fast-paced environment with multiple simultaneous workstreams
• Strong written and verbal communication skills; ability to work cross-functionally across marketing, sales, and operations teams
• Background in home services, home improvement, or other in-home direct-to-consumer business models and experience coordinating marketing campaigns across multiple markets a plus.
• Familiarity with face-to-face (F2F) or field marketing programs, specifically the ability to analyze and report on their performance alongside other channels and identifying and evaluating local sponsorship or community marketing opportunities a plus.
• Computer Operations:
• To perform this job successfully, an individual must have strong knowledge of Microsoft Office 365 Suite, and the ability to learn and effectively use software applications such as ADP, Lead Perfection, Salesforce, and other applications used in job duties.
• Physical Requirements:
• The physical requirements of this role may vary depending on the specific job duties and work environment. These may include, but are not limited to: