This is a hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with our CMO to double down on growth.
You’ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native, ASA) depending on performance and market constraints.
Your Responsibilities
Campaign Ownership and Scaling
Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
Performance Analysis and Strategy
Monitor performance daily using tools like Voluum, GA4, and internal dashboards
Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
