Product Marketing Lead

Required

• You obsess over the buyer. You speak fluently to what keeps a CFO, CPO, or Chief Supply Chain Officer up at night, and just as fluently to the GBS/Shared Services, AP, and Procurement leaders who own the pain day to day.
• You close the loop. You've built a system for getting real customer and market signal back to product and leadership, not just collected it in a doc.
• You've launched new products or categories. You can turn a roadmap into a launch plan and adoption strategy, not just a press release.
• You think like a seller. You know what a rep needs in the room to beat a competitor or handle an objection, and you build narrative and content around that.
• You know how to land and expand. You've built the motion that takes a customer from an initial use case to broader footprint and spend over time.
• You're comfortable in category-creation mode. The market doesn't have settled language for what Freehand does yet, and you want to help define it.
• You work well across functions. You've partnered with events, growth, sales, and product to pull off a launch, not just messaging in isolation.
• What You Bring (At the Minimum)
• 6+ years in product marketing, owning positioning, launches, pricing/packaging, and sales enablement for a technical, enterprise product.
• Experience partnering directly with product, sales, finance, and executive leadership to launch new products or categories.
• Excellent written and verbal communication skills.
• Bachelor's degree required.