Trove HQ Director, Retention Marketing to build and own Trove's retention function including CRM, lifecycle, and rewards. Lead campaigns, testing, and strategy to increase collector engagement and repeat purchases.
Responsibilities
Lead, run, and iterate CRM and lifecycle campaigns
Build a high-velocity testing engine for offers, loyalty, and rewards
Partner with Design on creative and messaging
Own retention and share of wallet KPIs
Own segmentation and lifecycle tracking, partnering with engineering
Design and manage promotions and rewards programs
Build campaigns capitalizing on collectibles culture
Use AI automation to handle busywork
Qualification
7+ years of hands-on CRMOwning retentionWorking technically and analyticallyBuilding from zeroBackground in gamingWhat success looks likeA creative testing engine is runningCRM has become a predictable
Required
7+ years of hands-on CRM, lifecycle, or retention marketing for a B2C product
Owning retention, repeat purchase, and LTV math and defending every number
Deep expertise running promotions and rewards programs, with fluency across CRM and lifecycle tools
Working technically and analytically, comfortable in SQL and diving into the data on your own
Building from zero, with no existing retention machine to fall back on
Background in gaming, fintech, crypto, or collectibles is a strong plus
Based in or willing to work from New York
What success looks like:
Creating a CRM strategy that spans acquisition through loyalty
A creative testing engine is running, with offers and messaging shipping and getting killed or scaled on the data
Reports on performance exist that the whole team trusts, and campaigns are optimized accordingly
CRM has become a predictable, compounding retention engine
Preferred
Background in gaming, fintech, crypto, or collectibles
