Nivoda VP of Growth at Nivoda leads the marketing function to build a predictable growth engine for a global B2B jewellery marketplace. The role includes owning strategy, growth model, budget, team, and marketing execution.
Responsibilities
We're hiring a VP of Growth to build Nivoda's marketing function from the ground up and turn it into a predictable growth engine for a two-sided global marketplace.
This is a builder's role, not a caretaker's or maintainer’s. You'll own the strategy, the growth model, the budget, the team and the number. You'll be the person who decides what Nivoda's category story is in partnership with the CEO, how we reach tens of thousands of independent jewellers and suppliers, and how we prove — with data, not decks — which of those bets are working.
You'll report directly to the President and sit on the senior leadership team, with a mandate that spans demand generation, product marketing, brand, content, lifecycle and marketing operations across every market we trade in.
What would you be doing?
Owning Nivoda's marketing strategy end to end - translating company goals into a growth model, then into the channels, programmes and headcount that deliver it
Building the marketing team from its current base: hiring, structuring and levelling up a global team, and building the systems, briefs and feedback loops that make good marketers great
Owning demand generation and pipeline contribution for both sides of the marketplace - retailers who need supply, and suppliers who need demand
Building the measurement layer: attribution, funnel instrumentation, CAC and payback by segment and geography, and a reporting rhythm the leadership team actually trusts
Running marketing as a portfolio of experiments rather than a calendar of campaigns - defining leading indicators, killing what doesn't work quickly, and going all-in on what does
Owning positioning and product marketing across a multi-product platform (diamonds, gemstones, melee, bridal, finished jewellery, payments and logistics) so each launch lands with the right segment
Building the category narrative for "the operating system for the jewellery industry" - and making Nivoda the default name in an industry that still runs on WhatsApp and trade shows
Driving lifecycle and retention marketing in partnership with Product: onboarding, activation, reactivation and share-of-wallet growth inside existing accounts
Qualification
Background in a traditionalOur culture and what we offer 🌍We're collaborativeOur current benefits
Preferred
Experience marketing a two-sided marketplace, where supply and demand have to be grown in step
Background in a traditional, offline-heavy industry going through digital transformation — jewellery, construction, logistics, food service, wholesale, agriculture
Experience in a company that scaled from roughly $10M to $100M+ in GMV or revenue
International go-to-market experience across multiple regions and languages
Familiarity with a modern growth stack — HubSpot, Mixpanel or similar product analytics, and a warehouse-backed reporting setup
Our culture and what we offer 🌍
We're collaborative, fast-moving and allergic to bureaucracy. We're growing exponentially, which means real ownership and real scope — the work you do here is visible, and it compounds. We hire people who want to get better, give them the context to make good decisions, and then get out of the way.
