Latamcent The Sr. Paid Media Search Analyst at Latamcent manages paid search campaigns end-to-end for multiple clients, setting strategy and optimizing performance. The role includes client communication, forecasting, and leading junior analysts.
Responsibilities
Set and drive the paid search strategy for your book of clients, tying every decision back to their actual business goals
Find the highest-leverage moves across each account and prioritize them over busywork
Run the full account lifecycle: keyword research, competitor analysis, builds, optimization, and the reporting that proves impact
Manage ecommerce campaigns, product feeds, and Merchant Center so Shopping performance holds up
Lead client relationships directly, running meetings and presenting results people can act on
Build the forecasts and measurement frameworks that connect spend to revenue
Delegate cleanly to supporting analysts and give them enough context to execute without hand-holding
Qualification
Deep Google Ads expertiseEcommerce paid search experienceStrong command of keyword researchGoogle AdsLocationBonus32-hour work week
Required
3+ years managing paid search or SEM programs hands-on
Deep Google Ads expertise, plus real Microsoft Ads experience
Ecommerce paid search experience, including Google Merchant Center and product feed management
Strong command of keyword research, campaign structure, optimization, reporting, and forecasting
Track record juggling multiple client accounts or stakeholders at once
Confident client communicator who can present performance and own the room solo
Sharp organizational instincts and the judgment to catch risks before they become problems
Preferred
Meta Ads Manager or broader paid social experience
Video and display advertising background
Prior agency or client-services experience
Comfort collaborating with SEO or wider digital marketing teams
Google Ads, Microsoft Ads, Google Merchant Center. Project and time management in ClickUp, Slack, and Harvest.
Location: In office, Saint Paul Minnesota
Bonus: Quarterly profit-sharing tied to company and individual performance
