Director, GLP-1 & Cardiometabolic Product Marketing

Required

• Relevant experience: 10+ years of experience in B2B marketing, including 5+ years in healthcare and life sciences. Experience in virtual care, digital health, health plans, PBMs, or pharma is preferred.
• Commercial judgment: A track record of shaping product marketing strategies that help sales teams compete and win in complex, multi-stakeholder buying processes. You understand how employers, health plans, PBMs, and benefits consultants evaluate clinical and economic value.
• Product marketing craft: Demonstrated strength in buyer research, competitive intelligence, positioning, messaging, go-to-market planning, product launches, and sales enablement.
• Strategic and hands-on execution: You can set a clear direction and personally build the presentation, business case narrative, competitive response, or launch messaging needed to move the work forward. You've done this on a lean team, delivering field-ready work in weeks, not quarters.
• Field partnership: Experience working directly with sales and customer-facing teams to turn deal-level feedback into actionable insights, stronger value stories, and repeatable approaches to selling.
• Compelling storytelling: The ability to translate complex clinical, product, and economic information into clear, credible content tailored to different buyers and stakeholders.
• Cross-functional leadership: The ability to influence decisions, facilitate productive feedback, and align teams across commercial, product, clinical, and marketing without relying on formal authority.
• People development: Experience directly managing and developing marketing talent, with a willingness to balance coaching one direct report with substantial individual contribution.
• Measurement: Experience defining KPIs and using qualitative and quantitative feedback to assess buyer understanding, field readiness, competitive conversion, and adoption, rather than simply counting materials produced.
• Education: Bachelor’s degree in a related field.