Plaid Product Marketing Manager for Credit at Plaid owning go-to-market strategy and product-market fit for Credit products. Responsible for messaging, positioning, customer insights, and enabling GTM teams to drive adoption and growth.
Responsibilities
Product-Market Fit: Independently own market signal gathering for the Credit product area — synthesizing customer feedback, competitive intelligence, pricing signals, and TAM analysis. Lead ICP development and maintenance. Steward Credit products through Alpha and Beta, including owning the design partner process. Provide data-driven recommendations on feature set, architecture, and pricing to the product team, and actively represent customer needs in roadmap reviews.
Customer Comprehension and Advocacy: Independently develop and maintain ICPs for the Credit product area. Lead customer discovery and synthesize qualitative and quantitative insights into action. Define audience targeting for Credit use cases. Consistently surface customer themes in partnership with Credit GTM to Product and drive advocacy with evidence.
Messaging and Positioning: Own messaging and positioning for the Credit product area end-to-end. Develop compelling narrative hierarchies from value prop to full story. Validate messaging through experimentation, research, and field testing. Iterate based on product changes, competitive shifts, and GTM performance. Partner with other PMMs on Credit-relevant use case and cross-product messaging.
GTM Strategy and Execution: Create and drive GTM strategy and launch plans for Credit products. Set goals for GTM programs and track adoption and funnel metrics. Develop integrated campaign strategies with channel owners across marketing. Proactively identify and resolve obstacles to GTM execution.
Sales and GTM Enablement: Independently own all GTM and sales enablement for the Credit product area. Ensure collateral is easy to find, up to date, and reliable across all channels. Lead enablement sessions tailored to audience and sales stage. Gather sales feedback systematically and incorporate into future materials. Proactively identify and close enablement gaps without being asked.
Qualification
Outstanding writtenStrong presence and verbal communicator
Required
8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company. Credit/Lending experience strongly preferred.
Outstanding written, storytelling and visual communication skills – comfortable developing marketing and sales content that resonates with lenders.
Exceptional ability to conceptualize and execute integrated marketing campaigns
Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value.
Strong presence and verbal communicator
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
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Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
