Develop and execute category strategies for assigned Hardlines categories across the Hasbro brand portfolio.

Identify whitespace opportunities, emerging trends, and credible partners to drive category growth and expansion.

Maintain a strong understanding of the North American merchandise licensing landscape, including retail dynamics, consumer insights, and competitive trends.

Own day-to-day relationships with licensees, serving as the primary point of contact across line planning, product development, approvals, and go-to-market execution.

Review, analyze, and support negotiation of business terms and contracts in partnership with Legal and Finance.

Proactively identify risks, challenges, and performance gaps, and work with partners to implement solutions.

Support annual budgeting, long-range planning, and quarterly forecasting for assigned categories.

Deliver financial targets aligned to brand and category objectives, with accountability for revenue and royalty performance.

Track and analyze category and licensee performance to inform business decisions and optimize the portfolio.

Partner closely with Brand, Creative, Retail, Sales, Legal, and Operations teams to ensure cohesive execution of category strategies.

Support creative direction and product innovation, leveraging manufacturing knowledge and trend insights to elevate product quality and relevance.

Collaborate with Sales and Retail teams on promotional programs, retail marketing initiatives, and key customer moments.

Category Manager, Licensing - Hardlines

Responsibilities

Qualification

Required

Benefits

Company

Hasbro

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