G2 Principal Product Manager - UGC at G2 to own product system for User Generated Content including reviews, contributor experience, and content activation. Set strategy to improve coverage, quality, trust, and usefulness of UGC.
Responsibilities
Reviews are one of G2's most important assets, but the next chapter is not simply about collecting more of them. It is about expanding beyond the review into broader User Generated Content (UGC) while also improving coverage, quality, freshness, trust, and usefulness.
We are looking for a Principal Product Manager to own that product system end to end. You will set the strategy for the reviewer and contributor experience, collection across our owned ecosystem and partners, new forms of UGC, and the product capabilities customers use to activate that content. You will determine how G2 identifies coverage gaps, collects better evidence, verifies credible contributions, applies AI without weakening authenticity, and makes UGC more useful across customer workflows and the buying journey.
This is a senior individual-contributor role for a builder who can simplify an ambiguous problem, align teams around the few outcomes that matter, and stays close enough to the work to ship and learn.
Reviews Strategy, Trust, and Quality
Own the product strategy and roadmap for G2 UGC.
Define the signals and systems that improve relevance, recency, completeness, authenticity, and decision value.
Define and operationalize coverage and recency standards that reflect the needs of different product segments rather than applying one arbitrary threshold everywhere.
Make explicit tradeoffs among coverage, volume, quality, cost, and speed rather than treating review count as the only outcome.
Partner with Research, Data, and AI teams on quality measurement, trust signals, moderation, and safe use of AI.
Contributor Experience and Collection
Own the product journey from an invitation landing through contribution, verification, approval, publication, and reuse - while partner teams own their acquisition campaigns and reviewer operations.
Build adaptive collection experiences that use context, dynamic questions, and AI assistance to make contribution easier and the resulting evidence better.
Qualification
Experience building contributor-drivenStrong command of product discoveryClearExperience with B2B software
Required
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
10+ years of product management experience, including Principal- or lead-level ownership of customer-facing, data-rich products.
Experience building contributor-driven, user-generated-content, marketplace, identity, community, or trust products at meaningful scale.
Strong command of product discovery, funnel instrumentation, experimentation, incentive design, and behavioral loops.
Sound judgment about where AI improves a workflow and where human trust, verification, or control must remain.
A track record of connecting data quality and product mechanics to customer and business outcomes.
Proven ability to lead complex work across Engineering, Design, Data, Research, Operations, and go-to-market teams without relying on formal authority.
Clear, direct communication and a willingness to make difficult prioritization decisions in ambiguous environments.
What Can Help Your Application Stand Out:
Experience with B2B software, reviews, research, decision-support, or marketplace products.
Experience building AI-assisted collection, creation, evaluation, or moderation workflows.
Familiarity with software buying journeys and the role of trusted peer evidence in purchase decisions.
