Ixllearning Marketing Associate at IXL Learning to help launch and grow Takeoff by IXL, a new core math curriculum. Create marketing materials supporting adoption from awareness to purchase.
Responsibilities
This is a full-time position that requires you to be in our IXL headquarters office in San Mateo, CA.
Partner with Sales to understand district and review committee priorities, questions, and objections throughout the adoption process
Write and develop marketing and sales materials that meet those needs, from initial awareness through evaluation, pilot, and purchase. These may include overview brochures, evaluation guides, pilot resources, objection-handling resources, emails, web copy, event materials, and customer case studies.
Coordinate national and regional campaign rollouts timed to state and district adoption cycles, ensuring the right messaging and materials reach each market ahead of key decision points
Help identify and develop customer proof points, including educator feedback, implementation stories, and results that build confidence in Takeoff
Collaborate with colleagues from various teams, including product managers and graphic designers, to manage projects from start to finish
Help keep a pulse on core math curriculum trends, adoption cycles, and the competitive landscape, and share insights with marketing and sales
Track campaign performance, such as email engagement, event response, lead activity, and field feedback, and use these learnings to improve future outreach
Qualification
Written communicationSales partnershipInterpersonal skillsYou get things doneYou have knowledge ofExperience with Google DocsABOUT IXL LEARNING
Required
BA/BS degree and 2–4 years of solid marketing experience in a professional environment
Written communication: You are an exceptional writer and know how to make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to creating attention-grabbing invitation headlines
Sales partnership: Experience working with a sales team is a plus
Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
Experience with Google Docs, Sheets, and Slides
Experience with Adobe Illustrator/Photoshop is a plus
The base salary range for this full-time position is $71,000 to $80,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example: