Director, Analytics

New York · Remotefull timeRemote

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senior

$125k–$160k

H1B: no

Jellyfishcareers The Director of Analytics leads strategic advisory and technical partnership to drive data maturity and digital measurement excellence for complex clients. This role involves designing scalable analytics ecosystems and scaling modern measurement frameworks to influence client growth and agency offerings.

Responsibilities

Lead Discovery & Shape Strategy:
Facilitate executive and stakeholder discovery workshops.
Assess technology maturity, organizational challenges, and capability gaps.
Identify opportunities across web/app, customer data, personalization, and journey orchestration.
Translate technical findings into clear business value and actionable recommendations.
Design Future-State Solutions:
Develop strategic roadmaps that drive client business objectives.
Quantify solution value via ROI, efficiency gains, and accelerated time-to-market.
Architect cross-platform solutions within the broader marketing technology ecosystem.
Deliver compelling business cases, architectural diagrams, whiteboarding, and integration concepts.
Partner with Sales & Client Teams:
Collaborate with partnership sellers, account managers, and technical SMEs.

Qualification

Data Solution ArchitectureAgency/Consulting ExperienceAnalytics PlatformsTag ManagementCloud & Data StrategyCustomer Data Platforms (CDPs)Nice-to-Have ExperienceServer-Side & CAPIModern MeasurementMobile MeasurementPlatform PartnershipsEnterprise Tech Suites

Required

Data Solution Architecture: Proven experience designing and architecting scalable cross-platform data and marketing technology solutions, with demonstrated success driving value from martech investments.
Agency/Consulting Experience: Proven track record delivering client solutions within a digital agency or consulting environment.
Analytics Platforms: Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms.
Tag Management: Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection.
Cloud & Data Strategy: Experience collaborating with data engineers and data scientists to mature clients' utilization of marketing and experience data.
Customer Data Platforms (CDPs): Experience with CDPs, identity resolution strategy, and hands-on or strategic configuration of platforms like Segment, mParticle, or Adobe Experience Platform (AEP).
Nice-to-Have Experience
Server-Side & CAPI: Experience with server-side tagging and Conversion APIs (CAPI).
Modern Measurement: Understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
Mobile Measurement: Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase.
Platform Partnerships: Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud.
Enterprise Tech Suites: Familiarity with Google Marketing Platform (SA360, DV360, CM360).