Content Strategist (Remote US) at Directive · LumiJobs
Remote
H1B: no
Directive Content Strategist manages client deliverables and creates custom content strategies for Enterprise clients. Uses data and best practices to optimize marketing strategies and achieve client goals.
Responsibilities
The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
Please note: internally, this role is titled Account Strategist, Content & SEO.
Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices
Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:
LTV:CAC modeling
Customer Generation
Content Production
Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.
Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
Qualification
Driven to stay ahead of industry trendsNSM AttainmentMRR RetainmentUpsells / Cross-sells / Referrals -Examples of this includePoint of contact starts a new jobClient leaves a 5 CSAT score
Required
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
NSM Attainment: 100%
MRR Retainment: 96%
Upsells / Cross-sells / Referrals -
Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.
Examples of this include:
Growing into another service line such as SEO or Paid Media
Growing within their current service line such as increasing content, SEO, or Paid Media budgets
Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.
