We’re looking for a Senior User Acquisition Manager to take full ownership of Meta paid traffic and drive subscriptions through web funnels within a single project. Meta is the core channel, with room to expand into additional sources such as AppLovin, X, TikTok and Snapchat. You'll manage 7-figure budgets across multiple GEOs, decide what to test, scale and cut, and be accountable for results.

Performance is measured on real business metrics (CPA, ROAS and cohorts), not surface-level platform numbers. We are an AI-first team, so we expect you to use Claude and automation to move faster and to streamline your day-to-day workflows.

Manage and scale paid social campaigns on Meta end to end: account structure, bidding, budget allocation, optimization and scaling.

Expand into additional sources (AppLovin, X, TikTok, Snapchat) and look for new growth levers: audiences, formats, placements and campaign types.

Scale spend across multiple GEOs while holding CPA and ROAS targets.

Run structured creative testing with the creative team on all channels, with clear hypotheses and simple scale/kill rules.

Work with the data team on reports, cohort analysis and deep dives, quickly diagnose drops and spikes and act on them.

Manage signal quality: conversion events, event value, purchase optimization, attribution.

Protect account health: manage ad account structure, backups and policy compliance.

Work with platform reps on betas, new campaign types and escalations.

Use Claude and automation (skills, scripts, workflows) to speed up builds, reporting and optimization.

Prepare a clear strategy, document tests and learnings, and keep an eye on market trends and competitors.

Senior User Acquisition Manager

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Ruby Labs