Responsibilities

This year we rewrote our story from the ground up — who we are, why we matter, and where we're going. Now we need someone to take that story global and make Hiya the voice the world trusts on the future of the phone call.
This is the role where it all comes together. You'll own how the world sees Hiya: the press, the analysts, the stages, our social channels, and the creative that ties it into one unmistakable brand. And it's a story with real range. The same Hiya has to land with a network executive in Madrid deciding how to protect millions of subscribers from AI scams, a sales leader in Toronto whose team's calls keep going unanswered, and a mom in Ohio who just got a deepfake call pretending to be her son asking for money.
You'll lead our existing creative + events teams and PR agencies, you'll build, and you'll get your hands dirty. Organic social doesn't exist here yet. You'll write the strategy, find our voice, and ship the first posts yourself. This is a director role for someone who still loves doing the work.
Own the brand. Take the new narrative from slides to everywhere Hiya shows up, and set the visual and verbal identity so every touchpoint looks and sounds like one Hiya. Give teams what they need to stay on brand without asking permission.
Flex the story without breaking it. Work with product marketing to tell it right for each audience, then make it land in each country, with its own pains and language.
Set global PR strategy. Decide where we invest market by market, including how PR helps us break into new ones. Lead our agencies and keep the narrative owned in-house.
Turn our data into headlines. Make our annual State of the Call report the one reporters, analysts, and operators wait for, and keep a steady drumbeat of data stories by market.
Build analyst relations. Get Hiya in front of the analysts who shape how operators and businesses buy, and make sure they know our story cold.
Build organic social as a function, not just a channel. Grow our executives' voices, set guardrails with legal so the team can move fast, create ideas that travel across paid, owned, earned, and AI search, and turn what we hear into intel for product, sales, and PR.
Make Hiya a visible industry leader. Build the thought leadership and speaking program, prep spokespeople, and go after the keynotes and awards that put us at the center of voice security and AI fraud. Have a plan ready for when something goes sideways.
Make events count. With our global events manager, set the event strategy: which events matter for which audiences, how we show up, and how we measure presence and relationships, not just leads. Flagship moments like Mobile World Congress should feel unmistakably Hiya.
Build and lead the team. Coach and grow the team, run our agencies, and build a creative function that scales globally. Hire for where we're going.

Director of Brand and Communications at Hiya · LumiJobs

Director of Brand and Communications

Responsibilities

Benefits

Company

Hiya

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