Nubank Senior Marketing Manager at Nubank to lead US product marketing with ownership of narrative, go-to-market, segmentation, and performance. Responsible for shaping product story and running launches end-to-end.
Responsibilities
We’re looking for an experienced, curious Product Marketing Lead to help define how we launch and grow our product in the US. This is a senior individual contributor role with a lot of leadership through influence. You’ll be the closest partner to Product and Growth teams on narrative, go‐to‐market, segmentation, and performance. You’ll shape the story, run launches end‐to‐end, and set the standard for how we communicate with customers.
You’ll join a small, ambitious team that values craft, velocity, and genuine collaboration. We test, learn, and iterate quickly — and we use AI heavily to multiply our impact. You’ll have room to drive strategy, roll up your sleeves on execution, and become a defining voice for product marketing in the US.
From day one, Product Marketing is at the table — shaping roadmaps with customer and market insight, defining full‐funnel marketing strategy, and keeping us aligned with long‐term business priorities and product success metrics. This is a high‐ownership role, building something new from the ground up.
This role is based in Miami, Florida.
Business & outcomes
Own key US product marketing outcomes for your area — e.g., awareness, engagement, and adoption — with clear, measurable impact.
Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.
Narrative & positioning
Own the end‐to‐end product story and value prop across key touchpoints so we’re clear, differentiated, and believable.
Use market and customer insight (quant, qual, competitive) to evolve our value proposition and influence the roadmap.
Partner with Product and Growth teams on pricing, packaging, and offers where relevant.
Translate the product story into high‐impact web and landing experiences, working with Growth and Design so our site, landing pages, and in‐product surfaces tell a consistent story.
Qualification
Experience across multiple areas (eWe know no one checks every box[Hybrid / On-Site]Office requirement2 days per week at the office
Preferred
Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross‐functional stakeholders.
Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.
We know no one checks every box. If you have a high degree of ownership, like working in a fast‐moving environment, and feel excited about helping build something meaningful in the US — we’d love to hear from you.
