Senior Product Marketing Manager, Supplier at Remarcable Inc · LumiJobs

Responsibilities

We're building for distributors, and we're hiring a Senior Product Marketing Manager to be on the core team for this new go-to-market. This is not a role that inherits a launch calendar. You'll help decide who we build for, what problem we lead with, and how we talk about.
You'll work side by side with product, engineering, sales, supplier success, and our distributor customers. The products, the positioning, and the go-to-market programs are all still being written, and you'll write a good part of them. Distributors run a different business than contractors, with branches, counter staff, outside sales, and margins measured in points. You'll learn that business well enough to talk shop at the counter and in the boardroom.
Get out to the branches and the main office. Run customer discovery with distributor owners, operations leaders, inside and outside sales, and counter staff, and bring what you hear back to Product.
Define the ideal customer and the buyer. Sort which distributors we serve first, by size, trade, and how they sell today.
Write the positioning and messaging for new distributor products from a blank page, in partner language. We make their counter easier and their contractor relationships stronger.
Shape pricing and packaging with leadership. Test it with early customers and refine it as the market answers.
Plan and run the first launches: beta and early-access programs, launch plans, and the story for each release.
Partner with sales on the first sales playbook, including the pitch, demo flow, objection handling, and discovery questions. Then enable the reps who carry it.
Turn early customers into proof. That means pilots with clear success measures, case studies, and the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter.
Map the competitive field for distributor technology, including ERPs, ecommerce platforms, and homegrown tools, and show where we fit.
Work with our partnerships team and industry groups such as NAED to build presence in distribution.
Travel at least 25% of the time for distributor visits, trade shows, and internal events.

Senior Product Marketing Manager, Supplier

Responsibilities

Company

Remarcable Inc

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