Directive Programmatic Strategist at Directive responsible for managing programmatic campaigns and client strategies in SaaS and B2B marketing. Handle campaign builds, optimization, and reporting across programmatic channels.
Responsibilities
We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.
The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.
Campaign Management:
Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
Team Collaboration:
Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
Client Relationship Management:
Qualification
B2B experience
Required
3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
Hands-on expertise in media buying and optimizing campaigns in DSPs
