Director, Product Marketing

Los Angeles, California full timeOn Site

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senior

H1B: no

2k The Director, Product Marketing at 2K leads global product marketing strategy for a new IP from 31st Union, connecting consumer insight, product strategy, and market dynamics. This senior leadership role partners with development and publishing teams to ensure player experience aligns with marketing campaigns.

Responsibilities

Partner with the Head of Marketing to develop and drive new IP's global product marketing strategy from development through launch and live service.
Serve as a trusted strategic delegate for the Head of Marketing, independently representing Global Marketing across key cross-functional initiatives.
Develop and drive global campaign strategy, translating new IP's positioning and player promise into compelling marketing programs across reveal, launch, and live service
Translate consumer research, player behavior, competitive intelligence, and market dynamics into actionable product and marketing recommendations.
Partner closely with Development and Product to ensure new IP's positioning and player promise are manifested in the game experience.
Help shape new IP's live-service strategy, connecting acquisition, engagement, retention, community, content, and lifecycle marketing.
Develop and confidently present clear strategies and recommendations that simplify complex challenges and drive decisions.
Lead, mentor, and develop the Product Marketing team, raising the bar for strategic thinking, presentation skills, communication, and execution.
Build alignment across Development Team, Creative, Insights, Product Team, Community, PR, Commercial, and other publishing disciplines.
Proactively identify strategic gaps and independently drive complex initiatives from ambiguity through execution.
Partner with Creative and Development to guide the development of key marketing assets, including trailers, gameplay capture, key art, product messaging, store presence, and other player-facing materials, ensuring they authentically represent the game and its value proposition.
What Will Make You A Great Fit

Qualification

Required

Success in this role means creating clarity where there is ambiguity, anticipating challenges before they become problems, developing the people around you, and consistently raising the quality of both our thinking and execution.
This role is required to work in a hybrid work environment (work onsite 3 days a week) out of our Los Angeles CA, Novato CA or Seattle, WA office locations.