Director of Marketing, Strategic Accounts

Required

• 10+ years in B2B marketing with a focus on account-based marketing, customer marketing, field marketing, or lifecycle/expansion marketing, including at least 3 years in a people leadership role
• Experience marketing into complex, enterprise accounts with long sales cycles, multi-stakeholder buying committees, and expansion-driven revenue motions
• Proven track record driving cross-sell, upsell, and product adoption through marketing programs: you can point to specific plays, playbooks, or campaigns that moved expansion pipeline or revenue within an existing customer base
• A true partner to Sales and Account Management: you’ve embedded with account teams, understood their quotas and pressures, and built enablement (messaging, talk tracks, battlecards, customer stories) that reps actually use
• Skilled at building executive relationships: you’ve designed and run customer advisory boards, executive roundtables, QBR/ABR programs, or C-suite briefings that deepened trust and opened doors to new stakeholders
• Strong command of how customer marketing fits into the full revenue engine: you can speak fluently with Sales, Customer Success, Product, and RevOps about net revenue retention, expansion pipeline, wallet share, and account penetration
• Experience building customer advocacy and co-marketing programs, including case studies, press releases, speaking opportunities, and joint thought leadership, that strengthen both the customer relationship and market presence
• Ability to translate customer insight into action: you’ve used Voice of Customer programs, feedback loops, and competitive intelligence to sharpen positioning, inform product conversations, and craft displacement narratives
• Strong cross-functional leader who can orchestrate across Product Marketing, Demand Gen, Brand, Comms, Events, and Analytics, often without direct authority, to deliver a cohesive customer experience
• Data-informed and KPI-driven: you set clear goals, track performance with Analytics and RevOps, and adjust programs based on what moves adoption and expansion
• Proficiency with the core marketing and revenue tech stack (Salesforce, Marketo or HubSpot) and familiarity with ABM platforms (Demandbase, 6Sense, etc.)
• Thoughtful about global audiences: you’ve coordinated regional programs and understand when to go global versus local in events, language, and cultural nuance