Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business

Develop clear, compelling positioning and messaging for key personas in each vertical, including executive, technical, and business buyers

Partner with sales leaders to build and maintain sales plays, battlecards, and enablement that sellers use in active deals, and support live pursuits with tailored messaging and executive briefings

Create marketing assets, including decks, one-pagers, videos, blog posts, and web content, that communicate our value to vertical leaders and support our sales team’s pursuits

Design and run integrated campaigns and account-based programs in partnership with sales, field marketing, growth marketing, product, and comms, and contribute directly to pipeline targets

Work with field marketing and events teams to build vertical event strategies, content, and experiences that drive engagement with customers and target accounts

Build the repeatable playbook for taking a new vertical to market, and make the case for where Scale invests next

Measure what is working across verticals and accounts, and report on pipeline and program impact to sales and marketing leadership

Ideally you'd have:

6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments, with experience in financial services or another regulated industry (financial services preferred)

A track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline

Experience launching or scaling a new vertical or segment, or a clear record of taking a second market to launch faster than the first

Product Marketing Lead, Enterprise

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Scale AI

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