Responsibilities

Everyone on our team has a part to play
Own the strategy for CRM Performance across Sportsbook, establishing the framework for how communications should be planned, prioritized, measured, and optimized across customer segments, lifecycle stages, campaigns, and channels.
Lead the development of a holistic view of customer communication performance, connecting campaign-level metrics to customer and commercial outcomes such as engagement, player days, handle, retention, reactivation, and lifetime value.
Establish and lead a rigorous test-and-learn agenda across messaging, channel, cadence, content, audience, and journey design, partnering with Experimentation and Analytics to turn results into scalable best practices.
Own the communication performance operating rhythm, translating customer behavior, sporting calendar, seasonality, competitive dynamics, and campaign priorities into recommendations for what we should communicate, to whom, when, and through which channel.
Define the strategy for customer contact management, balancing the need to drive engagement with the quality of the customer experience and protecting against over-messaging, fatigue, and conflicting communications.
Partner with Enablement to identify and unlock new decisioning capabilities, data sources, and tooling that enable more intelligent audience selection, personalization, orchestration, and measurement.
Identify opportunities to simplify and improve the CRM operating model, creating repeatable processes, standards, and performance frameworks that increase velocity while maintaining quality and customer-centricity.
Serve as a senior strategic partner to Lifecycle, Loyalty, and Strategic Campaigns, helping teams translate customer and performance insights into stronger campaign strategies and a more connected customer experience.
Build and develop the CRM Performance capability, establishing a high-performing team, clear priorities, and strong cross-functional ways of working; communicate performance, learnings, and strategic recommendations to Customer Marketing leadership and senior stakeholders.

Customer Marketing Senior Manager, CRM Performance at Fanduel · LumiJobs

Customer Marketing Senior Manager, CRM Performance

Responsibilities

Qualification

Required

Benefits

Company

Fanduel

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